In August 1999, Irregular Choice was launched from the quaint seaside town of Brighton on the south coast of England, by design entrepreneur Dan Sullivan. Dan was on a mission to change the way we see shoes and put his Irregular ‘stomp’ on the footwear world. As you can see his footwear is unique and playful. As soon as I saw his shoes I fell in love and I hope you do too. So go shop at http://www.irregularchoice.com/! Happy Shopping!